MIKE VAN LINDA
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CARL'S JR + SPIDER-MAN

To help supercharge the re-release of the Grilled Cheese Bacon Burger, Carl’s Jr. and Hardee’s joined forces with one of Sony Picture’s most popular franchises, The Amazing Spider-Man. The goal of the campaign was to drive sales on one of the historically slowest days in fast food - July 4th. We created a unique, one-day promotion where anyone who came into a participating store on July 4th, 2012 (the release date of the film), dressed as Spider-Man, received a free burger.

Case Study

TV spot

Online, we enlisted the authority on all things Spider-Man, Stan Lee, Spidey’s co-creator, to help educate our audience on costume Do's and Don'ts.