For some drivers, every day is the same as the one before. Life is just one big circle where no matter how hard or fast you run, you never end up getting anywhere. Enter the Kia Soul. It's new, it's weird, it's unmistakably cool. Just like the hamsters that drive it.
The :60 TV spot was the first in the Hamsters campaign. Knowing that music was important to our target, the songs played by the hamsters changed depending on market and media environment.
My favorite part of the campaign, hands down. This was a 6-episode web series featuring "Moochie" the talking hamster.