Honda wanted to promote the Civic Hatchback to Gen Z and millennial drivers. So, we decided to create a comic series designed specifically for social and launched on National Comic Book Day (yes, it’s a thing).
Revenge of the Biospiders is set in a postapocalyptic world where genetically engineered spiders, once designed to save humanity, have instead overtaken it. Now, two unlikely heroes and their Civic Hatchback must save mankind.
We rolled the story out in six serialized chapters across social media. In addition, we used Instagram’s grid layout to create something totally unique: a horizontal comic book. Visitors to the dedicated @hondacomics account could read the entire story in one long, horizontal scroll.
