MIKE VAN LINDA
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2K GAMES

It's the most common debate in sports - "who is the greatest team of all time?" NBA 2K12 allowed gamers to play legendary teams versus all of today's squads, giving them the chance to end the debate once and for all. 

An online hub aggregated peoples' Tweets, YouTube videos, FB posts and NBA 2K12 game stats to rank to declare the G.O.A.T. 

Print/OOH campaign

 

YT Masthead 

TV Spot

A series of web films showed athletes, pop culture figures and hardcore fans repping their favorite squads.